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Ask Your Doctor is a patent-pending program that allows you to reach patients just in time for their upcoming doctor's appointment.
Your Message Delivered to Your Consumer
Through our network of health and wellness sites, we profile consumers to find out if they have an upcoming doctor's appointment in the next 30 days and, if so, for what condition. These opted-in consumers are then sent a series of educational emails designed to empower them to take control of both their doctor's visit and their treatment plan. The emails also include links to branded worksheets—such as questions to ask the doctor and condition-specific diaries—that patients are encouraged to print and bring to the exam room, bringing your brand with it.
Leverage Reach, Relevance, Recency, Repetition
Ask Your Doctor provides the opportunity to reach highly qualified patients who are actively looking for answers about their condition and the best available treatment plan—patients who are not only interested in their health, but also motivated to take steps toward living a healthier life. You now have a way to educate them about your prescription brand at a teachable and decisive moment, when doctor and patient are agreeing on a treatment plan.
Drive Prescriptions, Persistency, and Compliance
Patients who seek medical information are far more likely to stay engaged in their treatment prescription program. This means that you can not only influence patients to commit to a treatment plan with your medication, but also inform them about the importance of staying on their course of treatment and taking their medication exactly how the doctor prescribed it.
Diversify Your Marketing Mix
Most successful prescription marketing strategies are multifaceted. Ask Your Doctor adds a targeted and opted-in patient population to your marketing mix. You have the ability to expand your DTC communications to reach consumers who are fully engaged in their health care. It is one thing for a consumer to see your brand message in a banner ad; it is another to have them bring your brand with them into the exam room along with patient-education materials. But this is exactly what can happen with Ask Your Doctor.
Maximize Return on Investment
With Ask Your Doctor, the results are real, powerful, and quantifiable. The average program yields a 9:1 ROI*.
*Based on an average for programs to date. Individual results vary and are not guaranteed.
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