_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Client:
A leading pharmaceutical brand's prescription cholesterol medication.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Challenge:
To reach patients within the 30-day window before their doctor's appointment with targeted emails while helping the client become part of the critical patient/physician dialogue. To measure the impact that messaging had on the Medical Moment of Truth™—the prescribing office visit when the patient and doctor commit to a treatment.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Method:
By combining our ability to reach targeted patients with scheduled doctor appointments and our ability to measure patient-level data matched with claims data through the HealthTrak program, MTS was able to quantifiably show that Ask Your Doctor had a positive impact on the patient/physician dialogue.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Results:
- 71% of patients spoke with their doctor about what causes their high cholesterol.
- 99% of patients spoke with their doctor about what their cholesterol levels should be.
- 73% of patients spoke with their doctor about the benefits of taking one cholesterol medication over another.
- 81% of patients spoke with their doctor about the risks of not taking their cholesterol medication as prescribed.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Back to case studies...
|
|
|
