_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Client:
A leading pharmaceutical company's prescription insomnia medication.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Challenge:
To help our client's brand break through the clinical recruitment bottleneck. To ensure that potential participants signing up for the trial were prescreened for the top disqualifiers, geographic location, and desire to participate.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Method:
Leveraging our database of more than 9 million health-conscious consumers, we were able to selectively profile along numerous data points and generate the highest-potential leads. As an added value to the client, we simultaneously ran an email campaign targeting members who had previously indicated that they suffered from insomnia.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The Results:
- 64% of QualityHealth members who passed the screener went on to became qualified leads (compared with the client's average of 57%).
- 14.25% open rate for email campaign.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Back to case studies...
|
|
|
