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HealthTrak revolutionizes patient-level data research, offering the first real look at how prescriber communications during the initial prescribing visit—something we like to call the Medical Moment of Truth™—impact patient-level persistency. These data enable advertisers to truly understand patient mindsets and create more effective marketing strategies.
Get Direct Patient Feedback
Simply stated, HealthTrak is evidence-based data research. It's real people commenting openly on their recent doctors' appointments. It's also a meaningful tool that helps advertisers understand how communications during the initial prescribing visit affect patient-level persistency.
Hear From Highly Motivated Recipients
Only patients who have been to the doctor in the last 60 days receive the chance to help pharmaceutical companies develop more effective programs by providing information about their appointment.
Benefit From a Closed-Loop Marketing Strategy
HealthTrak brings all three elements—patient, doctor, and prescription—together. This allows you to track patient reactions and skillfully craft your messages to your sales team's detailing practices.
Learn From HealthTrak Data
With HealthTrak, you can gain valuable insights that will impact your marketing and promotional strategies. The program offers both brand-specific and market-comparison data to help you make smart decisions about your communications.
Drive Compliance and Persistency
HealthTrak is the best tool to help positively influence prescribing behavior and encourage therapy initiation, compliance, and persistency.
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