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August 7, 2006
MTS Presents New Approach to Impact Patient Behavior at Verispan's Annual Client Partnership Meeting
Steve Davis, MTS's VP of product management, presents revolutionary findings based on utilization of patient-level data.
EDISON, NJ, August 7, 2006 - Steve Davis, vice president of Product Management at Marketing Technology Solutions, Inc. (MTS), presented revolutionary new findings based on utilization of longitudinal de-identified patient level data at Verispan's 2006 Client Partnership Meeting held in Galloway, NJ, from August 2nd through August 4th. Mr. Davis presented these findings in conjunction with Keith Loehlein, vice president of Sales and Marketing Applications at Verispan.
The presentation focused on how HealthTrak, the first product to link patient attitudinal survey data with claims data in an HIPAA-compliant environment, can help pharmaceutical companies impact compliance and persistency rates among prescription drugs. The findings demonstrate how key prescriber message points during the initial prescribing visit, referred to by Mr. Davis as "the medical moment of truth," can impact initial and ongoing fill rates. While there is a vast body of information available based on prescriber feedback of the office visit, this is the first time patient feedback has been quantified by linking patient level surveys to Rx claims data.
At the meeting, Mr. Davis also discussed the four primary categories of this initial prescribing visit interaction, the five clusters of patients with respect to compliance and persistence rates as well as their distinct behavioral drivers, and how sampling can lead to non-persistence. Of particular interest to many attendees was the fact that patients receiving a sample with their initial prescription are on average 25 percent less persistent than non-sampled patients. However, for some of the more recently launched brands, persistence may drop by as much as 33% among sampled patients.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For more information, contact:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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