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December 17, 2007
Marketing Technology Solutions Presents at eyeforpharma Conference
MTS discusses how to use online communication tools to influence the patient-physician dialogue.

JERSEY CITY, NJ - December 17, 2007 - Marketing Technology Solutions (MTS), an interactive marketing company operating a network of health and nutrition sites, including QualityHealth.com, Nubella.com, and HealthPages.com, was recently selected to present at the Second Annual eCommunication and Online Marketing eyeforpharma Conference. The two-day event, held at the Philadelphia Convention Center from November 12 to 13, brought together a top selection of pharma specialists and experienced professionals to share their knowledge and discuss their views.

In keeping with the conference's focus on hottest topics around eMarketing, Steven Davis, MTS's vice president of Product Management, presented "How to Use Online Communication Tools to Influence the Patient-Physician Dialogue." The presentation explored the ways in which online strategies can enable pharma professionals to reach a better understanding of, and gain more value from, the doctor-patient interaction during the initial prescribing visit-something MTS calls the Medical Moment of Truth™. In the process, Davis discussed the key components of an online strategy and how their success can be measured.

To view a video of the presentation, Click here.

About eyeforpharma
eyeforpharma believes that debate, discussion, and the sharing of ideas is fundamentally important to the development of the pharmaceutical industry. Companies face many similar challenges, which can only be truly solved through cooperation across the industry. eyeforpharma's mission is therefore to encourage and promote knowledge throughout the pharma world in order to make the creation and distribution of drugs a more productive, more ethical, and more effective pursuit. Collaborative approaches are gaining in strength all the time.

About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers. Using Healthographics^SM, a proprietary algorithm of more than 250 individual demographic and health data points, MTS enables marketers to communicate their brand message via QH Connect^SM targeted customer acquisition, data-driven patient education, syndicated research, QH Extend^SM display advertising, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.

For more information, contact:
Peter Burch
732-491-8043
pburch@qualityhealth.com

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