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February 29, 2008
MTS Finds That Americans See Clinton as the Health-Care Candidate
A new QualityHealth.com survey finds that Americans see Hillary Clinton as the presidential candidate most likely to improve the system.
JERSEY CITY, NJ - According to a new survey of more than 10,000 consumers conducted by QualityHealth.com, Americans see Hillary Clinton as the presidential candidate most likely to improve the health-care system. Nearly 44 percent of respondents-dominantly Boomer women-chose Clinton, with 22 percent choosing Obama as the candidate they thought would make the most improvements to the health care system and not quite 14 percent choosing McCain.
As the first installment in its "HealthOpin" poll series, QualityHealth.com polled its database of registered members between February 1 and February 4, collecting responses from 10,685 consumers interested in health matters. Survey respondents were 82.7 percent women and 17.3 percent men, and the majority of them were between the ages of 35 and 54. The survey's margin of error is +/- three percent. According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 3.5 million unique visitors per month, ranks as the seventh most visited ad-supported health site on the Web.
What's more, when asked which presidential candidate they would like to have as their doctor, Americans again leaned toward Clinton, choosing her two to one over Barack Obama; opinions were split among the Republican candidates. The full results:
- Clinton: 40.36 percent
- Obama: 19.43 percent
- McCain: 15.91 percent
- Huckabee: 10.78 percent
- Others: 13.49 percent
"These robust survey results, focusing on the pivotal issue of health care in this year's election, show that consumers see vast differences in the positions of the candidates," said Helene Monat, CEO, Marketing Technology Solutions, the owner of QualityHealth.com. "These differences show that consumers are watching health care policy developments closely."
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers. Using HealthographicsSM, a proprietary algorithm of more than 250 individual demographic and health data points, MTS enables marketers to communicate their brand message via QH ConnectSM targeted customer acquisition, data-driven patient education, syndicated research, QH ExtendSM display advertising, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For media:
Stephen Gilmore
212-468-4056
Stephen.gilmore@mslpr.com
For investors:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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