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January 17, 2007
QualityHealth.com and Nubella.com Enhance Consumer Experience With HealthiNation Videos
A new broadband TV service developed with doctors educates consumers about important health conditions.
NEW YORK, NY, January 17, 2007 - HealthiNation, an emerging digital health education network, and Marketing Technology Solutions (MTS), the interactive marketing company that operates a network of health and nutrition sites, including QualityHealth.com, Nubella.com, and HealthPages.com, today announced the availability of HealthiNation videos as part of a new affiliate program that provides on-demand health videos to respected consumer websites.
HealthiNation will provide its premium-quality videos to the 10 million members of QualityHealth.com, Nubella.com, and HealthPages.com. Site visitors can interact with HealthiNation content for a unique learning experience that includes 3-D animations, on-camera doctors, and documentary-style patient experiences.
"The Internet is experiencing a fundamental shift with the wide-scale use of video, and consumers are increasingly looking toward video as part of their information-gathering experience," said Raj Amin, HealthiNation CEO and cofounder. "QualityHealth, Nubella, and HealthPages provide consumers with a high-quality experience, and we are excited to offer our video product as an added benefit to their audience."
The syndicated broadcast partnership is consistent with HealthiNation's history of delivering compelling and innovative ways for consumers to learn about their health while enabling health sites to generate additional revenues from longer page visits and an improved consumer experience.
"HealthiNation's engaging, high-quality videos make it easier for our users to better understand the causes, risks, and treatment options for various health conditions," said Helene Monat, CEO of Marketing Technology Solutions. "Adding HealthiNation's videos makes sense for our business. It gives us a higher-quality consumer offering for QualityHealth.com, Nubella.com, and HealthPages.com, and it increases the amount of time individuals stay on our sites."
About QualityHealth.com and Nubella.com
QualityHealth.com and Nubella.com are the flagship websites of Marketing Technology Solutions (MTS), a performance-based, interactive marketing solutions company. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
About HealthiNation
HealthiNation (www.healthination.com) is a new multiplatform health video network created to address consumers' needs for accurate, cutting-edge, easy-to-understand health information that enables them to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health-care professionals in their respective medical fields.
For more information, contact:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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