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July 30, 2008
QualityHealth.com Traffic Grows 147 Percent in First Half of 2008
Leading Health Website's Growth Fueled by Quality Content and New Web 2.0 Community
JERSEY CITY, NJ - Marketing Technology Solutions (MTS) today announced record growth for its flagship website QualityHealth.com during the first half of 2008. According to comScore, Inc., QualityHealth.com achieved a 119 percent rise (31.9M) in total visits for the first half of 2008 vs. the first half of 2007, with a 147 percent rise (17.9M) in total site visits in Q2, 2008 vs. Q2, 2007. QualityHealth.com, often compared to WebMD, Google Health and Yahoo!Health, is an ad-supported health information website that utilizes proprietary software called "Healthographics" to put consumers in touch with health information specifically tailored to their needs.
In addition, the company also saw its total revenue grow 54 percent Q2, 2008 vs. Q2, 2007. QualityHealth.com ranks as the tenth most visited ad-supported health site on the Web with over 10 million unique registered members.
"This strong growth in the first half of 2008 was driven primarily by QualityHealth.com's reputation as a provider of quality, tailored, health advice and health savings opportunities that can't be found anywhere else on the Web," said MTS CEO Helene Monat. "Our superior content and our new, interactive Web 2.0 community, which includes personalized user home pages, message boards, expert forums, chat rooms and blogs, worked in tandem to drive significant growth for the site."
Along with tailored health advice, savings and community, QualityHealth.com also offers users high-quality healthcare information from its original content, as well as content from Reuters and A.D.A.M. Reuters news content supplies up-to-the-minute articles on health topics from its writers around the world. A.D.A.M. provides proprietary educational offerings, including in-depth, illustrated reports; chronic-condition care guides; health-risk assessments; decision-assist tools. This content adds to the broad archive of information visitors to QualityHealth.com will find as a result of their searches and personal profiles.
About Marketing Technology Solutions Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers. Using HealthographicsSM, a proprietary algorithm of more than 250 individual demographic and health data points, MTS enables marketers to communicate their brand message via QH ConnectSM targeted customer acquisition, data-driven patient education, syndicated research, QH ExtendSM display advertising, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For media:
Stephen Gilmore
212-468-4056
Stephen.gilmore@mslpr.com
For investors:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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