_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
May 24, 2006
MTS's CEO to Present at the ePharma Sales & Marketing Symposium
Helene Monat will share her insights on e-marketing solutions that connect brands with health-conscious consumers.
EDISON, NJ, May 24, 2006 - Marketing Technology Solutions, Inc. (MTS), today announced that its chief executive officer, Helene Monat, will participate in the ePharma Sales & Marketing Symposium on June 5, 2006, at Abbott Laboratories Corporate Headquarters located in Abbott Park, Illinois. The symposium will address trends and issues in pharmaceutical sales and marketing. Attendees will include members from pharma sales, marketing, managed care, public policy, operations, IT, market analytics/market research, and medical and legal affairs.
Ms. Monat will focus on e-marketing solutions that connect brands with health conscious consumers through opt-in profiling, email-based newsletters, and other programs that create valuable insights and relationships with patients. She will explore strategies and techniques on how to:
- Use online lead-generation and patient-education tools to develop successful CRM programs
- Integrate marketing programs to achieve heightened brand awareness
- Recognize the opportunity to impact persistency and compliance through prescriber-patient dialogue
- Utilize a permission-based interactive platform to reach only the most qualified consumers
- Provide quality consumer engagement and data insights that drive business results and improve ROI
- Employ a strong post-program analysis to determine if messaging is reaching the right individuals necessary to achieve your marketing objectives
- Leverage the changing landscape as e-marketing budgets increase and pharmaceutical manufacturers continue to migrate into specialty products that cater to niche markets
Ms. Monat has spent three decades providing marketing expertise for both the pharmaceutical and consumer packaged goods industries. As CEO of MTS, she leads the company in providing quality consumer engagement and data insights through 100 percent opt-in lead generation and direct-to-patient interactive marketing solutions.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For more information, contact:
Peter Burch
732-491-8043
pburch@qualityhealth.com
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Back to news archive... |
|
