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May 28, 2008
Schools Take a Shot in the Arm on Vaccinations
In a new QualityHealth.com survey, American parents voice strong opinions about the types of vaccinations their children receive.
JERSEY CITY, NJ - With the school year drawing to a close, American parents are already voicing strong opinions about the additional types of vaccinations children should be required to receive, according to QualityHealth.com's latest HealthOpin survey.
The survey asked 10,103 Americans, predominantly women, if they thought schools should force parents to have their children vaccinated for certain viral diseases, some of which aren't currently required. With the option to choose more than one, 61 percent of respondents answered that schools should require meningitis vaccines of students, 58 percent thought schools should require chicken pox vaccines, 41 percent thought each child should have a flu vaccine, and 33 percent thought HPV vaccines among female teens should be the norm.
Americans are also fearful of the side effects of vaccines, with 37 percent of 10,047 respondents answering "yes" to the question, "Are you worried that getting a vaccine might make you sick as a side effect?" Out of the 3,702 who said they were concerned about getting sick as a side effect of a vaccine, 63 percent listed the flu vaccine as a major concern, 6 percent the chicken pox vaccine, 4 percent the mumps shot, and 8 percent the measles shot, with 18 percent choosing "other."
"This survey shows that Americans are increasingly concerned about their health and well-being, as well as their children's, and have very specific ideas about which vaccinations should be required by schools," said Peter Burch, Marketing and Sales SVP for Marketing Technology Solutions, the owner of QualityHealth.com. "Along with talking to their doctors, parents who are concerned about the health of their children can find answers to important health questions and more at websites like QualityHealth.com."
As the fourth installment in its HealthOpin poll series, QualityHealth.com polled its database of registered members between May 16 and May 18, 2008, collecting responses from 10,103 consumers interested in health matters. Survey respondents were 84 percent women and 16 percent men, and the majority were between the ages of 35 and 54. The survey's margin of error is +/- 3 percent.
According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 5 million unique visitors per month, ranks among the most visited health sites on the Web.
About Marketing Technology Solutions Marketing Technology Solutions (MTS) is a performance-based, interactive marketing solutions company that specializes in connecting clients' brands with health-conscious consumers. Using HealthographicsSM, a proprietary algorithm of more than 250 individual demographic and health data points, MTS enables marketers to communicate their brand message via QH ConnectSM targeted customer acquisition, data-driven patient education, syndicated research, QH ExtendSM display advertising, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For media:
Stephen Gilmore
212-468-4056
Stephen.gilmore@mslpr.com
For investors:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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