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May 8, 2006
Nubella.com's New Interactive Tool Makes It Easy to Search Recipes by Nutritional Value
The site's database features more than 6,000 recipes, all with complete nutrient data aimed at educating the user about healthy cooking.
EDISON, NJ, May 8, 2006 - Healthy diet and nutrition continue to be of paramount importance to a growing segment of the population. With this in mind, Nubella.com recently launched a searchable recipe database featuring more than 6,000 recipes, all with complete nutrient data aimed at educating the user about the health and nutritional value of each dish.
Recipes are grouped into several categories: low fat, low calorie, low cholesterol, low sodium (as defined by the USDA), and sugar-free. Additional segments will include diabetic safe, heart healthy, protein rich, calcium rich, and fiber rich, providing even greater value to users.
As a pioneer in the interactive nutrition and health food market, Nubella.com created this service based on direct feedback from users gained through weekly survey questions, offered both on its website and in its newsletter. In a series of polls, respondents provided insight into the nutrition issues that were most important to them.
One recent poll showed the following results:*
"Does a low-fat label influence your decision to purchase a product?"
- Yes, somewhat influential 43%
- Yes, highly influential 26%
- Yes, it influences me negatively 10%
- No, does not influence me 21%
The varying response in this and similar polls illustrates the benefit in providing a customizable search tool for Nubella users, said Matthew Combs, VP of content development for Marketing Technology Solutions (MTS), Nubella.com's parent company. It shows that what is considered healthy for one consumer is not necessarily applicable to all consumers.
"We are consistently striving to use our consumer feedback as a means to improve our online offerings; the recipe engine highlights our ability to adapt to vast and ever-changing consumer preferences," Combs added. "Through this service, we are allowing users to find recipes that fit into their lifestyle and specific dietary requirements."
*(+/- 3% statistical relevance)
About Nubella.com
Nubella.com is a flagship website of Marketing Technology Solutions (MTS), a performance-based, interactive marketing solutions company. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its two nationally ranked consumer websites, QualityHealth.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education..
For more information, contact:
Peter Burch
732-491-8043
pburch@qualityhealth.com
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